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Founder — Ex banker with parcel anxiety. I worked for 5 years at Citi Bank, across Sub Sahara and Africa, as AVP of African Equities. Following my MBA, I pivoted into logistics, as Head of Business Development and Strategy for UPS Pakistan, where I got a front row seat to supply chain bottlenecks in frontier and emerging markets. Frustrated by e-commerce fulfilment and traditional last mile companies, I founded Rider in 2019.