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Founder — Leading Product at Artificial Societies. Background in applied behavioural science. Patrick completed an MSc in behavioural econ, and left academia to lead behavioural science and CX projects at iptiQ - an insurtech startup owned by Swiss Re, the largest Reinsurer in the world. He joined Unconventional Wisdom, a specialised behavioural science consultancy, and scaled the client-base 3x within a year, before co-founding Artificial Societies in 2024.