Max Friefeld

Founder — Max is the co-founder and COO of Ultra. He studied Computer and Electrical Engineering at Harvey Mudd College ('13), and founded two YC-backed companies, Layer By Layer (S13) and Voodoo Manufacturing (W17). Immediately prior to starting Ultra, Max led teams at Boston Consulting Group optimizing operations for the largest logistics networks in the world and developing go-to-market strategy for private equity backed robotics companies.