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Founder — In my previous life, I worked as a script writer (and even won first prize for best drama feature), I pivoted and decided to "produce" my scripts in real life by opening a startup. At my first startup, Awear, we did "Frequent-Flyer for fashion" - We sold data to fashion companies showing how people are actually wearing their garments. Currently living in Tel Aviv with my husband and our two kids - Orr and Eyal.