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Patent portfolio assigned to Novoloop (verified via public assignee records). Estimated patent count: 3. US (Menlo Park, CA) plastic-upcycling startup (formerly BioCellection); ATOD process converts polyethylene waste into TPU-grade polyols. On (Cloudprime running shoe outsole) is a confirmed brand partner; Huide Science & Technology has a supply/manufacturing deal for Novoloop polyol. Patents confirmed on Google Patents under assignee BioCellection Inc., name changed to Novoloop Inc. 2021-07-27 (US10519292B2, US11111334B1, US20190322834A1); count is a visible-minimum estimate, likely more. Direct competitors not cleanly named in fetched sources.