Engagement Lead, AI Strategy at Unusual

The Future of Agentic Buying People are increasingly trusting AI to help them buy things. First AI agents were information aggregators, trusted to search and summarize. Now they're trusted to advise on key decision-making. Increasingly, they're becoming autonomous buyers: agents that shop, evaluate, and transact on behalf of humans. When AI is the audience, how it perceives your value proposition becomes one of the most consequential things a company can understand about itself. We apply the principles of AI interpretability research to study how models actually think about companies, and underneath the surface noise we find remarkably stable beliefs, formed from the proof points a company has put into the world (often inadvertently). Companies starting to take this seriously are realizing something uncomfortable: in an AI-evaluated market, marketing claims without substance to back them up don’t work anymore. Conversely, companies that deliver on their value proposition have unbounded opportunity to reach and acquire new buyers. AI agents are judging every brand's value promise, and are teaching humans how to do the same. About Unusual Unusual is the AI interpretability platform f