Demand Generation Manager at Soraban

We’re hiring a Demand Generation Manager. This role sits at the intersection of creativity and execution—you’ll take ideas from concept to market and iterate based on real performance. You’ll own campaigns end-to-end: messaging, channels, testing, and optimization. The goal is simple—turn ideas into pipeline and learn quickly from what works. We already have strong organic growth. Marketing is the accelerant—not the foundation. The opportunity is to take what’s working and scale it with precision and creativity. A few things that define how we operate: We own outcomes, not activity We prioritize pipeline and revenue over optics We learn from the market, not from over-planning We expect high agency and low hand-holding On “AI-native”: This isn’t about buzzwords. It means using AI to increase speed, quality, and iteration—how you build, test, and learn across campaigns. This role is for someone who wants full ownership and is motivated by seeing their work directly impact pipeline and growth. What we’re looking for 4–7 years in B2B marketing You’ve owned campaigns, not just contributed to them Strong writer—clear, concise, and conversion-focused Hands-on with HubSpot or similar tools