Lifecycle & CRM lead at Lucis

Location: Paris (hybrid) | Reports to: Philippine, Head of Marketing Lucis is building the new standard of preventive health. Clinical-grade blood diagnostics. Personalized health protocols. Backed by General Catalyst. ~€2M ARR and growing fast across Europe. We're looking for a Lifecycle / CRM Lead to own everything after the first registration. What you'll own: Activation flows from registration to customer Customer onboarding from purchase to first blood result Email and SMS strategy, execution, and copy Customer segmentation and behavioural personalisation Subscription and repeat purchase optimisation Referral program (currently underperforming — you fix it) Retention metrics, cohort analysis, NPS What good looks like: 30-day onboarding sequence with 70%+ completion Referral rate from <3% → 8%+ within 6 months 90-day churn reduced by 15% vs. baseline You know the LTV impact of every lifecycle program you run What we're looking for: You've owned lifecycle/CRM — not contributed to it, but built it and measured the results You can show retention or LTV improvement with actual numbers You're proficient with modern email/SMS platforms (Klaviyo, Braze, Customer.io ) You can write — t