Digital Marketing Manager at Joy

At Joy, we believe software can help organize and bring people together in the real world. Digital tools can (and should) bring people closer together—online and offline. Joy fosters real relationships and real communication, helping people plan, organize, share, and remember their important life events. We are applying technology to the age-old wedding industry, streamlining wedding planning and registry through intuitive software that helps make one of the most special times in a person’s life even more joyful. We are looking for a dynamic, data-driven, digital marketer to join our quickly-growing team. This is a critical role within the Marketing team, and you will have a hands-on role in strategy, development, implementation and ongoing management of digital marketing campaigns with the goal of driving efficient growth and engagement for Joy. Responsibilities Drive the strategy, development and optimization of digital marketing campaigns to efficiently acquire qualified leads. Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high-quality users. Manage performance metrics (i.e. LTV, CAC, etc.) and budget t