Director of Field Sales at Curri

The role: Curri is seeking a Director of Field Sales to lead, scale, and professionalize our Outside Sales Representative (OSR) organization. This role will transform a growing team into a high‑velocity, highly efficient, 40+ person field sales engine responsible for driving rapid market penetration and new booking location growth. You will own the strategic, operational, and leadership foundations that enable Curri to expand its footprint nationwide and consistently deliver predictable, high‑volume results. What you will do: Scaling & Team Growth : Design and execute the hiring, onboarding, and training strategy required to scale the OSR team from 13 to 40+ sales reps within the next 12 months. Operational Excellence : In partnership with RevOps, implement a standardized field sales playbook and enablement program that drives consistent activity and conversion rates. Performance Leadership : Manage and mentor OSR Leads/Managers, establishing KPIs and accountability structures that ensure the team consistently hits daily, weekly, and monthly performance targets. Cross‑Functional Alignment : Serve as the primary liaison between OSR, RevOps, Account Management, Enterprise Sales, and