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About the Role Clinikally is seeking a Senior Social Media Manager to lead a specialized digital engine for a high-impact healthcare awareness initiative. You won't just be posting content; you will be driving a narrative for India’s largest digital health destination, translating complex clinical expertise into public action. Your mission is to bridge the gap between medical-grade wellness and everyday self-care, ensuring our science-backed solutions lead the national conversation. What You Will Do Narrative Strategy: Lead real-time digital communication by turning complex science into relatable stories. You’ll educate our audience on why a pH-balancing cleanser is the foundation of skin health and how ceramide-based moisturizer repairs the skin barrier. Platform Ecosystem: Build and manage content pipelines for WhatsApp, X, Meta, and YouTube . You will drive measurable engagement for critical products, from the daily necessity of broad-spectrum sunscreen to the transformative potential of specialized hair growth tablets . Performance & Reach: Use your expert command of Meta Ads Manager and advanced analytics to scale our impact. You will strategize campaigns that highlight the ef