- conflicts or gaps
- [[{"field": "yc_batch_vs_founding_year", "conflict": {"value": "YC profile lists Batch Winter 2017 but Founded 2023; W17 batch reflects Simple Habit (2016), not standalone Sleep Reset launch (2022 product, 2023 rebrand)", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://techcrunch.com/2023/03/29/meditation-app-simple-habit-sells-to-wellness-marketplace-ingenio-pivots-the-company-to-sleep-reset/", "https://techcrunch.com/2022/06/14/sleep-reset-a-new-app-from-simple-habits-founder-aims-to-help-you-sleep-better/"]}}, {"field": "founded_year", "conflict": {"value": "Sources disagree: YC/PR say 2023 rebrand; Tracxn says 2021; Simple Habit entity founded 2016; product public launch June 2022", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://tracxn.com/d/companies/sleepreset/__jRJzaqu_KaVR3SOjwP6Fv97X5GOk7A1C86xw6twIclg", "https://www.prnewswire.com/news-releases/announcing-the-acquisition-of-simple-habit-by-ingenio-301784176.html", "https://techcrunch.com/2022/06/14/sleep-reset-a-new-app-from-simple-habits-founder-aims-to-help-you-sleep-better/"]}}, {"field": "ceo", "conflict": {"value": "YC profile lists Yunha Kim as Founder/CEO; Shimin Ooi listed as CEO since Jan 2024 on LinkedIn and in 2026 company press release", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://linkedin.com/in/shiminooi", "https://www.thesleepreset.com/blog/sleep-reset-acquires-chorus-sleep-adding-a-personalized-sleep-health-platform-to-its-virtual-sleep-clinic"]}}, {"field": "founder_attribution", "conflict": {"value": "Yunha Kim documented as company founder across YC, TechCrunch, Forbes; AARP AgeTech profile centers Shimin Ooi origin story without naming Yunha Kim", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://techcrunch.com/2022/06/14/sleep-reset-a-new-app-from-simple-habits-founder-aims-to-help-you-sleep-better/", "https://home.agetechcollaborative.org/startup/network/findacompany/companyprofile?UserKey=f93713cf-4039-419c-a96c-019d06583b2b"]}}, {"field": "funding_status", "conflict": {"value": "YC lists institutional backers; Tracxn/GetLatka report $0 or no rounds for Sleep Reset entity; ~$12.6M raised under Simple Habit, Inc. pre-2023 rebrand", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://tracxn.com/d/companies/sleepreset/__jRJzaqu_KaVR3SOjwP6Fv97X5GOk7A1C86xw6twIclg", "https://getlatka.com/companies/thesleepreset.com", "https://tracxn.com/d/companies/simplehabit/__eFMC5lhucOxz1CnzMn1HV3ciSIYnvgwaHatO29lBIK0/funding-and-investors"]}}, {"field": "employee_count", "conflict": {"value": "Reported headcount ranges from 8 (YC) to 12–14 (LinkedIn/GetLatka) to 18 (Tracxn, Apr 2026)", "source_urls": ["https://www.ycombinator.com/companies/sleep-reset", "https://linkedin.com/in/shiminooi", "https://getlatka.com/companies/thesleepreset.com", "https://tracxn.com/d/companies/sleepreset/__jRJzaqu_KaVR3SOjwP6Fv97X5GOk7A1C86xw6twIclg"]}}, {"field": "acquisition_deal_sizes", "conflict": {"value": "Neither Simple Habit→Ingenio (2023) nor Sleep Reset→Chorus Sleep (2026) deal values publicly disclosed", "source_urls": ["https://techcrunch.com/2023/03/29/meditation-app-simple-habit-sells-to-wellness-marketplace-ingenio-pivots-the-company-to-sleep-reset/", "https://www.thesleepreset.com/blog/sleep-reset-acquires-chorus-sleep-adding-a-personalized-sleep-health-platform-to-its-virtual-sleep-clinic"]}}, {"field": "tracxn_internal_contradiction", "conflict": {"value": "Tracxn Sleep Reset profile simultaneously labels company 'Unfunded' and states it is 'a funded company' with one redacted funding round; also lists zero acquisitions despite public Chorus Sleep deal", "source_urls": ["https://tracxn.com/d/companies/sleepreset/__jRJzaqu_KaVR3SOjwP6Fv97X5GOk7A1C86xw6twIclg", "https://www.thesleepreset.com/blog/sleep-reset-acquires-chorus-sleep-adding-a-personalized-sleep-health-platform-to-its-virtual-sleep-clinic"]}}, {"field": "simple_habit_sale_announcement_date", "conflict": {"value": "Original announcement March 29, 2023 (PR/TechCrunch); company blog republished same announcement dated March 13, 2025", "source_urls": ["https://www.prnewswire.com/news-releases/announcing-the-acquisition-of-simple-habit-by-ingenio-301784176.html", "https://techcrunch.com/2023/03/29/meditation-app-simple-habit-sells-to-wellness-marketplace-ingenio-pivots-the-company-to-sleep-reset/", "https://www.thesleepreset.com/blog/simple-habit-sale"]}}]]
- source urls
- ["https://getintoyc.com/company/simple-habit/", "https://getlatka.com/companies/thesleepreset.com", "https://home.agetechcollaborative.org/startup/network/findacompany/companyprofile?UserKey=f93713cf-4039-419c-a96c-019d06583b2b", "https://linkedin.com/in/shiminooi", "https://techcrunch.com/2017/05/09/simple-habit-2-5-million/", "https://techcrunch.com/2018/11/13/meditation-app-simple-habit-raises-10-million-series-a/", "https://techcrunch.com/2022/06/14/sleep-reset-a-new-app-from-simple-habits-founder-aims-to-help-you-sleep-better/", "https://techcrunch.com/2023/03/29/meditation-app-simple-habit-sells-to-wellness-marketplace-ingenio-pivots-the-company-to-sleep-reset/", "https://tracxn.com/d/companies/simplehabit/__eFMC5lhucOxz1CnzMn1HV3ciSIYnvgwaHatO29lBIK0", "https://tracxn.com/d/companies/simplehabit/__eFMC5lhucOxz1CnzMn1HV3ciSIYnvgwaHatO29lBIK0/funding-and-investors", "https://tracxn.com/d/companies/sleepreset/__jRJzaqu_KaVR3SOjwP6Fv97X5GOk7A1C86xw6twIclg", "https://www.forbes.com/sites/geekgirlrising/2023/03/29/the-power-of-the-pivot-why-this-successful-tech-ceo-is-shifting-focus/", "https://www.linkedin.com/in/yunhajudykim", "https://www.privsource.com/acquisitions/deal/ingenio-acquires-simple-habit-from-simple-habit-inc-6pSo8w", "https://www.prnewswire.com/news-releases/announcing-the-acquisition-of-simple-habit-by-ingenio-301784176.html", "https://www.thecompanycheck.com/company/b/simple-habit/akjhj5a1f69t2kuxi", "https://www.thesleepreset.com/", "https://www.thesleepreset.com/blog/simple-habit-sale", "https://www.thesleepreset.com/blog/sleep-reset-acquires-chorus-sleep-adding-a-personalized-sleep-health-platform-to-its-virtual-sleep-clinic", "https://www.thesleepreset.com/shimin-ooi", "https://www.ycombinator.com/companies/sleep-reset"]