- conflicts or gaps
- [[{"field": "founders", "conflict": "YC lists 2 active founders (Taylor, Raushenbush); PrivCo/Golden/Tracxn list 3 including Damien Kan as founder; company blog confirms Kan as original third co-founder who left by spring 2016", "source_urls": ["https://www.ycombinator.com/companies/shogun", "https://www.privco.com/company/shogun_private_stock_annual_report_financials", "https://getshogun.com/learn/co-founder-relationship", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs"]}, {"field": "ceo_timeline", "conflict": "Nick Raushenbush LinkedIn shows CEO Aug 2023–Sep 2025 overlapping Finbarr Taylor as public CEO through Series C and YC profile; Sep 2025 transition to Phillip Moorman confirmed by both", "source_urls": ["https://www.linkedin.com/in/nickraushenbush", "https://techcrunch.com/2021/06/30/shogun-a-front-end-e-commerce-page-builder-nabs-67-5m-as-retailers-look-for-alternatives-to-marketplaces/", "https://linkedin.com/in/phillip-moorman-growth-marketing"]}, {"field": "employees", "conflict": "YC shows 90 (stale); Latka ~220 (Dec 2024); Tracxn 233 (Apr 2026); LeadIQ 229 (Apr 2026); some LinkedIn scrapes show 28 (likely bad data)", "source_urls": ["https://www.ycombinator.com/companies/shogun", "https://getlatka.com/companies/shogun", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs", "https://leadiq.com/c/shogun/5a1d9d312300005b008d0cce"]}, {"field": "headquarters", "conflict": "San Carlos CA (YC), San Mateo CA (Latka/PrivCo), San Francisco (Tracxn/Golden), remote-only (AeroLeads/Moorman LinkedIn)", "source_urls": ["https://www.ycombinator.com/companies/shogun", "https://getlatka.com/companies/shogun", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs", "https://aeroleads.com/c/shogun"]}, {"field": "total_funding", "conflict": "Official press total $114.5M vs Tracxn/Clay rounding to $115M or $114.6M", "source_urls": ["https://www.prnewswire.com/news-releases/shogun-raises-67-5-million-in-series-c-funding-301322852.html", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs", "https://www.clay.com/dossier/shogun-funding"]}, {"field": "series_c_valuation", "conflict": "TechCrunch reports $575M; GetLatka reports $507.5M; Forge secondary data shows ~$569.6M post-money", "source_urls": ["https://techcrunch.com/2021/06/30/shogun-a-front-end-e-commerce-page-builder-nabs-67-5m-as-retailers-look-for-alternatives-to-marketplaces/", "https://getlatka.com/companies/shogun", "https://forgeglobal.com/shogun_stock/"]}, {"field": "funding_round_count", "conflict": "Clay/Latka describe 4–5 disclosed rounds; Tracxn lists 6 rounds including undisclosed pre-seed", "source_urls": ["https://www.clay.com/dossier/shogun-funding", "https://getlatka.com/companies/shogun", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs"]}, {"field": "products", "conflict": "2021 positioning emphasized Page Builder + Shogun Frontend headless platform; 2025–2026 homepage emphasizes Page Builder, A/B Testing, Personalization, AI; Frontend docs exist but product strategy appears shifted toward point-solution Shopify apps", "source_urls": ["https://getshogun.com", "https://www.insightpartners.com/ideas/shogun-raises-67-5-million-in-series-c-funding/", "https://www.linkedin.com/in/nickraushenbush", "https://ecommerce-times.com/shogun-in-2026-headless-pioneer-or-niche-casualty/"]}, {"field": "financials", "gap": "No official post-2021 financial disclosures; ARR estimates vary ($31M Latka 2024 vs $38M–$45M industry estimate 2026)", "source_urls": ["https://getlatka.com/companies/shogun", "https://ecommerce-times.com/shogun-in-2026-headless-pioneer-or-niche-casualty/"]}, {"field": "yc_profile_freshness", "gap": "YC page still lists Finbarr Taylor as Founder/CEO and team size 90; does not reflect Sep 2025 CEO change", "source_urls": ["https://www.ycombinator.com/companies/shogun", "https://linkedin.com/in/phillip-moorman-growth-marketing"]}]]
- source urls
- ["https://aeroleads.com/c/shogun", "https://ecommerce-times.com/shogun-in-2026-headless-pioneer-or-niche-casualty/", "https://finbarr.site/", "https://forgeglobal.com/shogun_stock/", "https://foundertrace.com/companies/shogun/", "https://getlatka.com/companies/shogun", "https://getshogun.com", "https://getshogun.com/learn/co-founder-relationship", "https://intercom.help/shogun-fe/en/articles/7861821-local-development-environment", "https://leadiq.com/c/shogun/5a1d9d312300005b008d0cce", "https://linkedin.com/in/damien-kan-92ab0016", "https://linkedin.com/in/phillip-moorman-growth-marketing", "https://news.crunchbase.com/startups/helping-brands-sell-online-shogun-raises-35m-series-b/", "https://techcrunch.com/2018/03/05/shogun-wants-to-help-businesses-easily-build-a-better-online-storefront/", "https://techcrunch.com/2020/02/20/shogun-series-a/", "https://techcrunch.com/2021/06/30/shogun-a-front-end-e-commerce-page-builder-nabs-67-5m-as-retailers-look-for-alternatives-to-marketplaces/", "https://tracxn.com/d/companies/shogun/__XNZN_UEFP5_YQdGNXeRUJs_PVuP9Cg70u2JC-kDKDrs", "https://www.clay.com/dossier/shogun-funding", "https://www.globenewswire.com/news-release/2018/11/27/1657661/0/en/E-Commerce-Tech-Startup-Shogun-Raises-2-1M-in-Funding-From-Initialized-Capital-and-Y-Combinator.html", "https://www.insightpartners.com/ideas/shogun-raises-67-5-million-in-series-c-funding/", "https://www.linkedin.com/in/nickraushenbush", "https://www.privco.com/company/shogun_private_stock_annual_report_financials", "https://www.prnewswire.com/news-releases/shogun-raises-67-5-million-in-series-c-funding-301322852.html", "https://www.upmarket.co/private-markets/pre-ipo/shogun/", "https://www.ycombinator.com/companies/shogun", "https://yespress.io/finbarr-taylor"]