- conflicts or gaps
- [[{"field": "founding_year", "conflict": "Sources cite 2009 (TechCrunch acquisition article, Equilar), 2010 (Wikipedia, YC, most funding articles), and January 2010 specifically (Wikipedia). UIUC alumni profile cites co-founding in October 2010.", "source_urls": ["https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/", "https://en.wikipedia.org/wiki/Optimizely", "https://people.equilar.com/bio/person/dan-siroker-limitless-ai/19644364", "https://siebelschool.illinois.edu/about/awards/alumni-awards/alumni-awards-past-recipients/pete-koomen"]}, {"field": "acquisition_price", "gap": "Episerver acquisition price not publicly disclosed.", "source_urls": ["https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/"]}, {"field": "may_2012_round_amount", "gap": "First VC round amount intentionally undisclosed by company.", "source_urls": ["https://techcrunch.com/2012/05/30/optimizely-funding/"]}, {"field": "total_funding", "conflict": "Company reported $200M+ equity at Series D (2019); third-party databases report higher totals including debt and post-acquisition financings (e.g., CB Insights $264.66M over 15 rounds).", "source_urls": ["https://www.prnewswire.co.uk/news-releases/optimizely-announces-series-d-funding-led-by-goldman-sachs-catapulting-digital-experience-optimization-into-the-mainstream-859761926.html", "https://www.cbinsights.com/company/optimizely/financials"]}, {"field": "employee_count", "conflict": "YC and May 2024 press release cite ~1500; Wikipedia cites 1400+ as of May 2024.", "source_urls": ["https://www.ycombinator.com/companies/optimizely", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html", "https://en.wikipedia.org/wiki/Optimizely"]}, {"field": "customer_count", "conflict": "Customer counts vary by year: 2,000+ (2012), 7,000+ (2014), 1,000+ (2020 pre-acquisition), 10,000+ (2024 combined entity).", "source_urls": ["https://www.finsmes.com/2012/05/optimizely-raises-funding.html", "https://techcrunch.com/2014/05/05/optimizely-raises-a-lot-of-money/", "https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html"]}, {"field": "yc_status_vs_current_operations", "conflict": "YC lists status 'Acquired' (2020), but Optimizely brand continues operating as an active private DXP company under Insight Partners.", "source_urls": ["https://www.ycombinator.com/companies/optimizely", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html"]}, {"field": "founder_arr_claims", "conflict": "YC/Pete Koomen cite $100M+ ARR at acquisition era; combined entity reported $400M ARR in 2024 after Episerver integrations.", "source_urls": ["https://www.ycombinator.com/people/pete-koomen", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html"]}, {"field": "agent_id", "gap": "Agent ID not available in this subagent execution environment."}]]
- source urls
- ["https://apnews.com/article/technology-business-corporate-news-ownership-changes-mergers-and-acquisitions-accd3e10a7d1a1dadced05e4283587ad", "https://en.wikipedia.org/wiki/Optimizely", "https://globalventuring.com/blog/2012/06/11/optimizely-clicks-with-google/", "https://layoffs.fyi/2020/07/16/layoffs-roundup-thurs-7-16-20/", "https://linkedin.com/in/larsonjay", "https://martech.org/episerver-rebrands-as-optimizely/", "https://news.crunchbase.com/venture/optimizely-raises-50m-series-d-from-goldman-sachs-and-accenture-ventures/", "https://people.equilar.com/bio/person/dan-siroker-limitless-ai/19644364", "https://siebelschool.illinois.edu/about/awards/alumni-awards/alumni-awards-past-recipients/pete-koomen", "https://techcrunch.com/2010/11/16/optimizely-ab-tests-its-way-to-1-2-million-in-funding-from-a-roster-of-top-angels/", "https://techcrunch.com/2012/05/30/optimizely-funding/", "https://techcrunch.com/2013/04/10/optimizely-series-a/", "https://techcrunch.com/2014/05/05/optimizely-raises-a-lot-of-money/", "https://techcrunch.com/2015/10/13/optimizely-series-c/", "https://techcrunch.com/2017/07/11/optimizely-new-ceo/", "https://techcrunch.com/2019/06/18/optimizely-raises-50m-series-d-round-for-its-experimentation-platform/", "https://techcrunch.com/2020/07/15/benchmark-backed-optimizely-confirms-it-has-laid-off-15-percent-of-staff/", "https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/", "https://techcrunch.com/2021/01/27/episerver-rebrands-as-optimizely/", "https://www.businesswire.com/news/home/20210322005070/en/Optimizely-Strengthens-its-Digital-Experience-Leadership-with-Acquisition-of-Customer-Data-Platform-Zaius", "https://www.cbinsights.com/company/optimizely/financials", "https://www.finsmes.com/2012/05/optimizely-raises-funding.html", "https://www.forbes.com/sites/brucerogers/2016/03/04/dan-sirokers-optimizely-helps-turn-data-into-better-decisions/", "https://www.optimizely.com/company/press/2024-recap/", "https://www.optimizely.com/company/press/400M-ARR/", "https://www.optimizely.com/company/press/episerver-completes-acquisition-of-optimizely/", "https://www.optimizely.com/company/press/optimizely-acquires-netspring/", "https://www.optimizely.com/company/press/optimizely-to-acquire-welcome/", "https://www.prnewswire.co.uk/news-releases/optimizely-announces-series-d-funding-led-by-goldman-sachs-catapulting-digital-experience-optimization-into-the-mainstream-859761926.html", "https://www.prnewswire.com/news-releases/optimizely-enters-definitive-agreement-to-acquire-warehouse-native-analytics-leader-netspring-302261900.html", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html", "https://www.prnewswire.com/news-releases/optimizely-surpasses-90-million-in-recurring-revenue-and-hires-jay-larson-as-ceo-to-grow-to-1-billion-and-beyond-300486404.html", "https://www.ycombinator.com/blog/yc-startup-school-radio-how-optimizely-knew-it-was-on-to-something-big", "https://www.ycombinator.com/companies/optimizely", "https://www.ycombinator.com/people/pete-koomen"]