- conflicts or gaps
- [[{"field": "operating_status", "conflict": {"value": "YC profile says Active; PitchBook says Out of Business (2017-12-29); LinkedIn says business on hold (2024-09-15); CW Pakistan says still in business with Lahore team", "source_urls": ["https://www.ycombinator.com/companies/markhor", "https://pitchbook.com/profiles/company/434999-08", "https://www.linkedin.com/company/markhor", "https://cwpakistan.com/markhor-expands-american-shoe-market/"]}}, {"field": "founded_year", "conflict": {"value": "Kickstarter/origin story cites 2010 in Okara; LinkedIn and Delaware incorporation cite 2014", "source_urls": ["https://www.kickstarter.com/projects/markhorshoes/markhor-1800-year-old-craftsmanship-for-gentlemans", "https://www.linkedin.com/company/markhor", "https://www.therodinhoods.com/post/markhor-we-are-rocking-on-kickstarter/"]}}, {"field": "total_funding", "conflict": {"value": "Tracxn reports $120K institutional only; LinkedIn $227K; PitchBook $382K including crowdfunding and angels", "source_urls": ["https://tracxn.com/d/companies/markhor/__FQMg2ckCQGduhKXSd59-Lc4WjL6fqiHuR3F5r7wJkVw/funding-and-investors", "https://www.linkedin.com/company/markhor", "https://pitchbook.com/profiles/company/434999-08"]}}, {"field": "employee_count", "conflict": {"value": "YC team size 5 vs LinkedIn 3 employees; separate from 75 contract craftsmen (2015)", "source_urls": ["https://www.ycombinator.com/companies/markhor", "https://www.linkedin.com/company/markhor", "https://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/"]}}, {"field": "current_leadership", "gap": {"value": "No verified current CEO or management named after founders departed for Atoms; Imran Haider quoted as Markhor representative in 2017 only", "source_urls": ["https://techcrunch.com/2017/03/08/markhor-leather-apple-cases/", "https://www.ycombinator.com/companies/markhor", "https://cwpakistan.com/markhor-expands-american-shoe-market/"]}}, {"field": "revenue_metrics", "gap": {"value": "No verified revenue, valuation, or unit economics published for Markhor standalone", "source_urls": ["https://pitchbook.com/profiles/company/434999-08", "https://www.cbinsights.com/company/markhor"]}}, {"field": "markhor_vs_atoms_relationship", "conflict": {"value": "The Information describes pivot/rename to Atoms at YC; other sources describe Atoms as separate brand (2017) while Markhor continued; LinkedIn explicitly denies rebrand (2024)", "source_urls": ["https://www.theinformation.com/articles/how-an-invite-and-a-pivot-changed-everything-for-the-founders-of-sneaker-brand-atoms", "https://cwpakistan.com/markhor-expands-american-shoe-market/", "https://www.linkedin.com/company/markhor"]}}]]
- source urls
- ["https://cwpakistan.com/markhor-expands-american-shoe-market/", "https://markhor.com/", "https://markhor.com/pages/our-story", "https://news.ycombinator.com/item?id=13840890", "https://pitchbook.com/profiles/company/434999-08", "https://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/", "https://techcrunch.com/2017/03/08/markhor-leather-apple-cases/", "https://tracxn.com/d/companies/markhor/__FQMg2ckCQGduhKXSd59-Lc4WjL6fqiHuR3F5r7wJkVw/funding-and-investors", "https://www.cbinsights.com/company/markhor", "https://www.forbes.com/sites/sonyarehman/2020/09/18/from-lahore-to-new-york--the-pakistani-entrepreneurs-behind-atoms/", "https://www.good.is/markhor-pakistan-shoes/", "https://www.kickstarter.com/projects/markhorshoes/markhor-1800-year-old-craftsmanship-for-gentlemans", "https://www.linkedin.com/company/markhor", "https://www.southasiainvestor.com/2019/10/atoms-shoes-young-pakistani-couples.html", "https://www.techjuice.pk/pakistani-startup-markhor-enrolls-at-ycombinator-with-plans-to-fuel-further-growth/", "https://www.theinformation.com/articles/how-an-invite-and-a-pivot-changed-everything-for-the-founders-of-sneaker-brand-atoms", "https://www.therodinhoods.com/post/markhor-we-are-rocking-on-kickstarter/", "https://www.ycombinator.com/blog/markhor-yc-s15-makes-handcrafted-luxury-shoes-for-half-the-price-of-top-brands", "https://www.ycombinator.com/companies/markhor"]