- conflicts or gaps
- [[{"topic": {"value": "Founding year", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM", "https://solve.mit.edu/solutions/517"]}, "conflict": {"value": "YC and CB Insights say founded 2015; Tracxn says 2014; MIT Solve and Matteo Cera LinkedIn trace origin to June 2013 as VosaVos", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM", "https://solve.mit.edu/solutions/517", "https://linkedin.com/in/matteocera"]}}, {"topic": {"value": "Total funding raised", "source_urls": ["https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf", "https://www.cbinsights.com/company/hogaru", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM"]}, "conflict": {"value": "Case study reports $1.4M over 3 rounds; CB Insights $1.24M; Tracxn $1.11M over 2 rounds; individual round sums in case study (~$1.35M) plus Wayra/angels/YC may exceed listed totals", "source_urls": ["https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf", "https://www.cbinsights.com/company/hogaru", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM", "https://www.lavca.org/feature/hogaru-ceo-matteo-cera-is-on-a-mission-to-create-100000-jobs/"]}}, {"topic": {"value": "Founder departure vs board continuity", "source_urls": ["https://infomercado.net/mexico/la-union-hace-la-fuerza-hogaru-y-homely-se-fusionan/", "https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf"]}, "conflict": {"value": "Infomercado reports founders Óscar Peña, Matteo Cera, Gonzalo Ucar left the company in 2020; case study says all three remain on board of directors with Matteo as board president", "source_urls": ["https://infomercado.net/mexico/la-union-hace-la-fuerza-hogaru-y-homely-se-fusionan/", "https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf"]}}, {"topic": {"value": "Business model description", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.cbinsights.com/company/hogaru"]}, "conflict": {"value": "YC emphasizes direct employment of cleaners; CB Insights describes an online platform connecting homes/offices with cleaning service providers (marketplace framing)", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.cbinsights.com/company/hogaru"]}}, {"topic": {"value": "Employee / team size", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM"]}, "conflict": {"value": "YC lists team size 746; case study (2023-Q2) 88 admin + 615 cleaners = 703; Tracxn (older) ~200+ cleaners; post-merger Jan 2023 reports 110 admin + 1,000–2,000 cleaning workers across combined entity", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM", "https://latamlist.com/cleaning-service-startups-hogaru-and-homely-merge-to-grow-internationally/"]}}, {"topic": {"value": "Merger characterization", "source_urls": ["https://www.cbinsights.com/investor/hogaru", "https://www.bloomberglinea.com/2023/01/16/startup-colombiana-hogaru-se-fusiona-con-competidor-mexicano-en-el-negocio-de-aseo/"]}, "conflict": {"value": "CB Insights investor page lists Hogaru acquiring Homely (Jan 16, 2023); press coverage describes a merger of equals with both brands retained", "source_urls": ["https://www.cbinsights.com/investor/hogaru", "https://www.bloomberglinea.com/2023/01/16/startup-colombiana-hogaru-se-fusiona-con-competidor-mexicano-en-el-negocio-de-aseo/"]}}, {"topic": {"value": "Post-merger current status gap", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.cbinsights.com/company/hogaru"]}, "conflict": {"value": "YC still lists Active; CB Insights lists Merged; no public post-2023 financials or independent valuation found in sourced materials", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://www.cbinsights.com/company/hogaru"]}}, {"topic": {"value": "Founders listed on YC profile", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://theorg.com/org/hogaru/org-chart/matteo-cera"]}, "conflict": {"value": "YC profile shows only Gonzalo Ucar as founder; other sources list Matteo Cera and Oscar Peña as co-founders", "source_urls": ["https://www.ycombinator.com/companies/hogaru", "https://theorg.com/org/hogaru/org-chart/matteo-cera", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM"]}}]]
- source urls
- ["https://infomercado.net/mexico/la-union-hace-la-fuerza-hogaru-y-homely-se-fusionan/", "https://latamlist.com/cleaning-service-startups-hogaru-and-homely-merge-to-grow-internationally/", "https://linkedin.com/in/matteocera", "https://me.sh/profile/juan-cadavid", "https://solve.mit.edu/solutions/517", "https://theorg.com/org/hogaru/org-chart/matteo-cera", "https://tracxn.com/d/companies/hogarucom/__CK46rbMS7FPmoB6sBWDfV7cLhvut3-FvWYkOH42t4dM", "https://www.bloomberglinea.com/2023/01/16/startup-colombiana-hogaru-se-fusiona-con-competidor-mexicano-en-el-negocio-de-aseo/", "https://www.cbinsights.com/company/hogaru", "https://www.cbinsights.com/investor/hogaru", "https://www.cleantec.show/en/press/cleantec-news-en-gb/356-hogaru-and-homely-merge-to-bring-cleaning-services-to-mexico.html", "https://www.hogaru.com", "https://www.lavca.org/feature/hogaru-ceo-matteo-cera-is-on-a-mission-to-create-100000-jobs/", "https://www.lavca.org/hogaru-raises-us300k-from-velum-ventures-to-expand-its-coverage-en-espanol/", "https://www.portafolio.co/negocios/emprendimiento/hogaru-y-homely-se-fusionan-e-inician-su-internalizacion-576985", "https://www.the-care-economy-knowledge-hub.org/wp-content/uploads/2023/12/Hogaru-Case-Study-PDF.pdf", "https://www.ycombinator.com/companies/hogaru"]