- conflicts or gaps
- [[{"topic": "Founding date", "conflict": "USC Viterbi says Embark/iBART work began in 2008; Forbes and Jessica Lessin say company founded 2011; Tracxn also lists 2011.", "source_urls": ["https://magazine.viterbi.usc.edu/spring-2017/whats-next/apple-of-his-eye/", "https://www.forbes.com/sites/connieguglielmo/2013/08/22/apple-acquires-another-mapping-company-embarkthat-tracks-mass-transit/", "https://jessicalessin.wordpress.com/2013/08/22/exclusive-apple-buys-another-map-app-embark/"]}, {"topic": "Founder roster completeness", "conflict": "YC lists only Taylor Malloy; Core77/Tracxn list four founders; USC Viterbi Index lists five cofounders including Cameron Sabol (Ian Leighton absent from Viterbi Index but present elsewhere).", "source_urls": ["https://www.ycombinator.com/companies/embark", "https://www.core77.com/posts/21750/Embark-Navigating-NYC-Subways-via-Good-Design", "https://magazine.viterbi.usc.edu/spring-2016/startups/the-viterbi-index/"]}, {"topic": "Team size", "conflict": "YC team_size=2 vs VentureBeat 3 FTE + part-time designer (Nov 2011) vs 'several-person team' at acquisition (Aug 2013).", "source_urls": ["https://www.ycombinator.com/companies/embark", "https://venturebeat.com/business/pandav-app-londo/", "https://jessicalessin.wordpress.com/2013/08/22/exclusive-apple-buys-another-map-app-embark/"]}, {"topic": "Total funding", "conflict": "USC reports $170k (YC) plus $1M seed (~$1.17M); YCDB/Tracxn report ~$1M total. BMW round amount undisclosed.", "source_urls": ["https://magazine.viterbi.usc.edu/spring-2017/whats-next/apple-of-his-eye/", "https://www.ycdb.co/company/embark", "https://tracxn.com/d/companies/embark/__kfIYfkcngfFiNogFsaDYTpvFs0mP3Ig96EKFbZPytLA"]}, {"topic": "Seed round investors", "gap": "Full cap table for ~$1M 2012 round not publicly disclosed; Mark Stevens confirmed as investor; other names not fully sourced.", "source_urls": ["https://magazine.viterbi.usc.edu/spring-2017/whats-next/apple-of-his-eye/"]}, {"topic": "Acquisition price", "gap": "Apple acquisition price not disclosed in any sourced report.", "source_urls": ["https://jessicalessin.wordpress.com/2013/08/22/exclusive-apple-buys-another-map-app-embark/", "https://www.forbes.com/sites/connieguglielmo/2013/08/22/apple-acquires-another-mapping-company-embarkthat-tracks-mass-transit/"]}, {"topic": "Third-party database quality", "conflict": "Tracxn lists a Jan 2017 seed round and post-acquisition CEO status—likely erroneous/conflated with unrelated 'Embark' entities.", "source_urls": ["https://tracxn.com/d/companies/embark/__kfIYfkcngfFiNogFsaDYTpvFs0mP3Ig96EKFbZPytLA"]}, {"topic": "Name collision", "note": "Unrelated later companies share the name Embark (e.g., Embark Trucks YC W16; Embark Veterinary). This profile is the YC S11 transit app acquired by Apple in 2013.", "source_urls": ["https://www.ycombinator.com/companies/embark", "https://www.ycombinator.com/companies/embark-trucks"]}, {"topic": "Geographic coverage at acquisition", "conflict": "Jessica Lessin says ~half a dozen US cities; TechCrunch/YC say 12 systems US+UK; 9to5Mac says 10 App Store transit apps.", "source_urls": ["https://jessicalessin.wordpress.com/2013/08/22/exclusive-apple-buys-another-map-app-embark/", "https://techcrunch.com/2012/01/25/yc-funded-embark-is-now-plotting-two-million-transit-trips-a-month/", "https://9to5mac.com/2013/08/22/apple-acquires-yet-another-transit-app-company-embark/"]}]]
- source urls
- ["https://9to5mac.com/2013/08/22/apple-acquires-yet-another-transit-app-company-embark/", "https://about.me/ianleighton", "https://davidhodge.net/", "https://demo.gothamist.com/news/embark-nyc-wins-mtas-smartphone-app-competition", "https://en.wikipedia.org/wiki/NYC_BigApps", "https://evfleetworld.co.uk/bmw-i-ventures-invests-in-mobile-app-developer/", "https://jessicalessin.wordpress.com/2013/08/22/exclusive-apple-buys-another-map-app-embark/", "https://leisureguy.ca/2009/01/12/government-on-the-web/", "https://magazine.viterbi.usc.edu/spring-2016/startups/the-viterbi-index/", "https://magazine.viterbi.usc.edu/spring-2017/whats-next/apple-of-his-eye/", "https://nypost.com/2012/02/03/app-solutely-brilliant/", "https://observer.com/2012/04/the-11-winners-of-new-york-citys-third-bigapps-contest/", "https://techcrunch.com/2012/01/25/yc-funded-embark-is-now-plotting-two-million-transit-trips-a-month/", "https://tracxn.com/d/companies/embark/__kfIYfkcngfFiNogFsaDYTpvFs0mP3Ig96EKFbZPytLA", "https://venturebeat.com/business/pandav-app-londo/", "https://www.core77.com/posts/21750/Embark-Navigating-NYC-Subways-via-Good-Design", "https://www.forbes.com/sites/connieguglielmo/2013/08/22/apple-acquires-another-mapping-company-embarkthat-tracks-mass-transit/", "https://www.gaebler.com/VC-Funding-E0DFD3A7-C6A8-45A9-92DC-54A4AF97CCD7-Embark-11-15-2012", "https://www.linkedin.com/in/davidwhodge", "https://www.press.bmwgroup.com/global/article/detail/T0134380EN/bmw-i-ventures-announces-strategic-investment-in-award-winning-mobility-app-company-embark-further-increasing-freedom-of-individual-mobility-through-innovative-mobility-services?language=en", "https://www.theverge.com/2012/1/25/2732904/pandav-embark-relaunch-transit-apps-ios-android", "https://www.ycdb.co/company/embark", "https://www.ycombinator.com/companies/embark", "https://www.ycombinator.com/companies/embark-trucks"]