- conflicts or gaps
- [[{"field": "total_funding", "conflict": "Crunchbase/YCDB report $20.3M total; GeekWire reports >$20M; sum of three documented rounds ($850K + $6.5M + $13.75M) = $21.1M; some secondary databases report higher totals (e.g. $31.92M across 5 rounds) not corroborated by primary press releases.", "source_urls": ["https://news.crunchbase.com/startups/amperity-acquires-custora-for-undisclosed-price/", "https://www.ycdb.co/company/custora", "https://www.geekwire.com/2019/amperity-acquires-custora-bolster-customer-data-platform-fend-off-competition-tech-giants/", "https://techcrunch.com/2012/01/05/sv-angel-founder-collective-and-others-put-850k-in-customer-retention-saas-custora/", "https://www.prweb.com/releases/custora_raises_6_5mm_series_a_to_integrate_predictive_customer_insights_into_the_marketing_cloud/prweb12634817.htm", "https://www.finsmes.com/2018/09/custora-raises-13-75m-in-series-b-funding.html"]}, {"field": "series_b_amount", "conflict": "FinSMEs reports $13.75M Series B; Crunchbase News cites $13.8M Series B.", "source_urls": ["https://www.finsmes.com/2018/09/custora-raises-13-75m-in-series-b-funding.html", "https://news.crunchbase.com/startups/amperity-acquires-custora-for-undisclosed-price/"]}, {"field": "series_a_date", "conflict": "PRWeb press release dated April 7, 2015; VCNewsDaily lists April 8, 2015.", "source_urls": ["https://www.prweb.com/releases/custora_raises_6_5mm_series_a_to_integrate_predictive_customer_insights_into_the_marketing_cloud/prweb12634817.htm", "https://www.vcnewsdaily.com/Custora/venture-funding.php"]}, {"field": "seed_round_timing", "conflict": "Series A press release says seed raised in 2011; TechCrunch and FinSMEs document $850K seed in January 2012.", "source_urls": ["https://www.prweb.com/releases/custora_raises_6_5mm_series_a_to_integrate_predictive_customer_insights_into_the_marketing_cloud/prweb12634817.htm", "https://techcrunch.com/2012/01/05/sv-angel-founder-collective-and-others-put-850k-in-customer-retention-saas-custora/"]}, {"field": "setup_date", "conflict": "Multiple sources say founded/conceived/launched in 2011; TechCrunch says product launched in February (year unspecified); LinkedIn lists co-founder roles starting May 2010.", "source_urls": ["https://www.ycdb.co/company/custora", "https://www.generalcatalyst.com/stories/entering-the-new-era-of-intelligent-retail-with-custora", "https://techcrunch.com/2012/01/05/sv-angel-founder-collective-and-others-put-850k-in-customer-retention-saas-custora/", "https://linkedin.com/in/coreypierson"]}, {"field": "employee_count", "conflict": "Reported headcount varies by source and date (8 in Sep 2013; 32 pre-Apr 2015; 60 on YCDB; 11 on YC profile; post-acquisition combined Amperity headcount 175). Standalone Custora headcount at acquisition not disclosed.", "source_urls": ["https://mattermark.com/now-10-pre-series-companies-new-york-june-2013/", "https://www.ycdb.co/company/custora", "https://www.ycombinator.com/companies/custora", "https://amperity.com/announcements/amperity-acquires-custora-creating-the-industrys-most-comprehensive-and"]}, {"field": "acquisition_price", "gap": "Acquisition price not disclosed in any sourced primary announcement or reporting reviewed.", "source_urls": ["https://techcrunch.com/2019/11/05/amperity-acquires-custora/", "https://news.crunchbase.com/startups/amperity-acquires-custora-for-undisclosed-price/", "https://amperity.com/announcements/amperity-acquires-custora-creating-the-industrys-most-comprehensive-and"]}, {"field": "legal_entity_name", "gap": "Legal/incorporation entity name not found in sourced materials reviewed.", "source_urls": []}, {"field": "yc_investment_round", "gap": "Y Combinator participation confirmed (W11 batch) but no standalone sourced dollar amount for YC investment found in materials reviewed.", "source_urls": ["https://www.ycombinator.com/companies/custora", "https://www.ycdb.co/company/custora"]}]]
- source urls
- ["https://amperity.com/announcements/amperity-acquires-custora-creating-the-industrys-most-comprehensive-and", "https://amperity.com/blog/a-new-day-amperity-acquires-custora", "https://linkedin.com/in/coreypierson", "https://linkedin.com/in/jonpospischil", "https://mattermark.com/now-10-pre-series-companies-new-york-june-2013/", "https://mixergy.com/interviews/pospischil-custora-interview/", "https://news.crunchbase.com/startups/amperity-acquires-custora-for-undisclosed-price/", "https://techcrunch.com/2012/01/05/sv-angel-founder-collective-and-others-put-850k-in-customer-retention-saas-custora/", "https://techcrunch.com/2019/11/05/amperity-acquires-custora/", "https://www.businessinsider.com/author/corey-pierson", "https://www.finsmes.com/2012/01/custora-raises-funding.html", "https://www.finsmes.com/2018/09/custora-raises-13-75m-in-series-b-funding.html", "https://www.geekwire.com/2019/amperity-acquires-custora-bolster-customer-data-platform-fend-off-competition-tech-giants/", "https://www.generalcatalyst.com/stories/entering-the-new-era-of-intelligent-retail-with-custora", "https://www.prweb.com/releases/custora_raises_6_5mm_series_a_to_integrate_predictive_customer_insights_into_the_marketing_cloud/prweb12634817.htm", "https://www.vcnewsdaily.com/Custora/venture-funding.php", "https://www.ycdb.co/company/custora", "https://www.ycombinator.com/companies/custora"]