- conflicts or gaps
- [[{"topic": "Founding date", "details": "Sources use different milestones: incorporated as Sonalight in November 2011, YC/Sonalight activity in 2012, Amplitude business founded in 2012, stealth launch / official analytics product launch in 2014, and legal name changed to Amplitude in December 2014.", "source_urls": ["https://www.sec.gov/Archives/edgar/data/1866692/000119312521260696/d143868ds1.htm", "https://amplitude.com/company", "https://www.cnbc.com/2021/09/28/amplitude-starts-trading-on-nasdaq-in-direct-listing.html", "https://site.warrington.ufl.edu/ritter/files/Amplitude-case.pdf"]}, {"topic": "Total funding", "details": "Company announcements and several databases cite $336 million total funding after Series F; a University of Florida case cites about $384 million and explains a discrepancy around late Series F / PitchBook treatment; CNBC reported $200 million sold beginning in May 2021 at $32.02 per share, while the company press release announced $150 million Series F and the S-1 disclosed an additional $26.5 million after June 30, 2021.", "source_urls": ["https://amplitude.com/press/amplitude-announces-150-million-round", "https://site.warrington.ufl.edu/ritter/files/Amplitude-case.pdf", "https://www.cnbc.com/2021/09/28/amplitude-starts-trading-on-nasdaq-in-direct-listing.html", "https://www.sec.gov/Archives/edgar/data/1866692/000119312521260696/d143868ds1.htm"]}, {"topic": "Series B and Series C valuations", "details": "Public company press releases clearly source amounts and investors, but valuation figures for Series B and Series C in this report rely on a University of Florida case citing PitchBook rather than primary company announcements.", "source_urls": ["https://amplitude.com/press/series-b", "https://amplitude.com/press/series-c", "https://site.warrington.ufl.edu/ritter/files/Amplitude-case.pdf"]}, {"topic": "Employee count", "details": "Employee counts differ by source and date: 724 at 2024 year-end, 780 at 2025 year-end, over 700 on Amplitude's company page, 750 on YC's profile, and 1,011 reported by Tracxn for May 2026.", "source_urls": ["https://investors.amplitude.com/static-files/4b04afb8-97b7-4cac-963f-9f4b4382a4e1", "https://www.otcmarkets.com/filing/html?guid=1hx-k6xdJQHwRVh&id=19163909", "https://amplitude.com/company", "https://www.ycombinator.com/companies/amplitude", "https://tracxn.com/d/companies/amplitude/__8zS6Pm-pa3zlUIqJy0GEN90tcm54NZm-tJs4Za3rrBo"]}, {"topic": "Acquisition count", "details": "TechCrunch called Command AI Amplitude's third acquisition in 2024 after ClearBrain and Iteratively; later filings and press releases identify Command AI, Inari, June.io, Kraftful, and InfiniGrow activity from 2024-2026. Counts vary depending on whether asset acquisitions and talent acquisitions are counted alongside full company acquisitions.", "source_urls": ["https://techcrunch.com/2024/10/15/amplitude-buys-command-ai-to-bolster-its-app-engagement-offerings/", "https://www.otcmarkets.com/filing/html?guid=1hx-k6xdJQHwRVh&id=19163909", "https://amplitude.com/press/amplitude-acquires-infinigrow"]}, {"topic": "Founder start dates", "details": "Amplitude's legal/S-1 language says Curtis Liu served as CTO and board member since 2011, while Amplitude business founding is generally dated to 2012 and Jeffrey Wang's own resume lists his Amplitude tenure beginning in April 2014.", "source_urls": ["https://people.equilar.com/bio/person/curtis-liu-amplitude-inc/27077767", "https://www.sec.gov/Archives/edgar/data/1866692/000119312521260696/d143868ds1.htm", "https://paladin8.github.io/resume/"]}, {"topic": "Acquisition deal terms", "details": "Most acquisition prices were not disclosed in company announcements; public numbers found in this research are TechCrunch's sourced estimate of Command AI north of $45 million and SEC-disclosed InfiniGrow consideration details.", "source_urls": ["https://techcrunch.com/2024/10/15/amplitude-buys-command-ai-to-bolster-its-app-engagement-offerings/", "https://www.sec.gov/Archives/edgar/data/1866692/000119312526209631/R13.htm", "https://amplitude.com/press/amplitude-acquires-clearbrain", "https://amplitude.com/press/amplitude-acquires-iteratively", "https://amplitude.com/press/amplitude-acquires-kraftful"]}]]
- source urls
- ["https://alum.mit.edu/slice/helping-companies-optimize-their-websites-and-mobile-apps", "https://amplitude.com/blog/author/jeffrey-wang", "https://amplitude.com/blog/clearbrain-joins-amplitude", "https://amplitude.com/company", "https://amplitude.com/press/amplitude-acquires-clearbrain", "https://amplitude.com/press/amplitude-acquires-infinigrow", "https://amplitude.com/press/amplitude-acquires-iteratively", "https://amplitude.com/press/amplitude-acquires-kraftful", "https://amplitude.com/press/amplitude-announces-150-million-round", "https://amplitude.com/press/amplitude-raises-round-to-meet-surging-demand", "https://amplitude.com/press/series-a", "https://amplitude.com/press/series-b", "https://amplitude.com/press/series-c", "https://crew.vc/perspectives-insights/spenser-skates-journey-from-mit-to-building-the-category-defining-digital-analytics-company/", "https://finance.yahoo.com/news/amplitude-analytics-secures-9-million-120000530.html", "https://fundbat.com/company/amplitude/", "https://investors.amplitude.com/news-releases/news-release-details/amplitude-acquires-command-ai-make-technology-easier-use", "https://investors.amplitude.com/static-files/4b04afb8-97b7-4cac-963f-9f4b4382a4e1", "https://news.crunchbase.com/public/amplitude-public-direct-listing-analytics-platform/", "https://paladin8.github.io/resume/", "https://people.equilar.com/bio/person/curtis-liu-amplitude-inc/27077767", "https://sherwood.news/tech/how-amplitude-leverages-ai-to-help-giants-like-walmart-behind-the-scenes/", "https://site.warrington.ufl.edu/ritter/files/Amplitude-case.pdf", "https://techcrunch.com/2014/07/11/amplitude-the-analytics-startup-undercutting-mixpanel-raises-2-million-seed-round/", "https://techcrunch.com/2015/08/05/amplitude-series-a/", "https://techcrunch.com/2016/06/08/amplitude-series-b/", "https://techcrunch.com/2017/08/10/amplitude-series-c/", "https://techcrunch.com/2021/05/12/amplify-acquires-iteratively/", "https://techcrunch.com/2024/10/15/amplitude-buys-command-ai-to-bolster-its-app-engagement-offerings/", "https://techcrunch.com/author/spenser-skates/", "https://tracxn.com/d/companies/amplitude/__8zS6Pm-pa3zlUIqJy0GEN90tcm54NZm-tJs4Za3rrBo", "https://vcnewsdaily.com/amplitude/venture-capital-funding/zrwlzrbbvf", "https://www.cnbc.com/2021/09/28/amplitude-starts-trading-on-nasdaq-in-direct-listing.html", "https://www.cnbc.com/2023/09/18/ceo-shuttered-pretty-good-startup-built-1-billion-business-instead.html", "https://www.forbes.com/sites/amyfeldman/2018/12/05/amplitude-founded-by-forbes-under-30-alums-to-make-products-better-with-analytics-reaches-850m-valuation-as-sequoia-leads-new-investment/", "https://www.forbes.com/sites/davidjeans/2020/05/20/amplitude-now-valued-1-billion-backed-sequoia-benchmark/", "https://www.globenewswire.com/news-release/2021/06/09/2244656/0/en/Amplitude-Announces-150-Million-Round-As-Demand-for-Digital-Optimization-Surges.html", "https://www.linkedin.com/posts/spenserskates_amplitudehas-acquired-inari-yc-s23-frank-activity-7351693637166026756-SgGV", "https://www.otcmarkets.com/filing/html?guid=1hx-k6xdJQHwRVh&id=19163909", "https://www.prnewswire.com/news-releases/amplitude-closes-80m-investment-for-global-expansion-of-leading-product-intelligence-platform-300760280.html", "https://www.prnewswire.com/news-releases/enterprise-demand-for-product-analytics-fuels-3x-growth-at-amplitude-300502454.html", "https://www.sec.gov/Archives/edgar/data/1866692/000119312521260696/d143868ds1.htm", "https://www.sec.gov/Archives/edgar/data/1866692/000119312526209631/R13.htm", "https://www.ycombinator.com/companies/amplitude"]