- notes
- {"original_startup_status": "Acquired", "acquirer": "Episerver", "acquisition_announced_date": "2020-09-03", "acquisition_completed_date": "2020-10-21", "acquisition_price_usd": null, "deal_structure": "Mix of cash and stock; price undisclosed.", "acquisition_rationale": "Combine Episerver CMS/content/commerce with Optimizely experimentation and optimization.", "post_acquisition_rebrand": {"date": "2021-01-27", "description": "Episerver rebranded the combined company as Optimizely."}, "ultimate_owner": {"name": "Insight Partners", "relationship": "Episerver was a portfolio company of Insight Partners (acquired Episerver in 2018 for $1.16B); Insight sponsored Episerver's acquisition of Optimizely."}, "current_operating_status": "Active as private Optimizely brand under Insight Partners ownership", "key_executives_post_merger": [{"name": "Alex Atzberger", "role": "CEO", "source_urls": ["https://techcrunch.com/2021/01/27/episerver-rebrands-as-optimizely/", "https://www.prnewswire.com/news-releases/optimizely-reaches-400m-arr-milestone-as-demand-for-marketing-operation-system-surges-302144146.html"]}], "subsequent_acquisitions_by_combined_entity": [{"target": "Zaius", "type": "Customer Data Platform", "announced_date": "2021-03-22", "price_usd": null, "source_urls": ["https://www.businesswire.com/news/home/20210322005070/en/Optimizely-Strengthens-its-Digital-Experience-Leadership-with-Acquisition-of-Customer-Data-Platform-Zaius"]}, {"target": "Welcome", "type": "Marketing orchestration / CMP", "announced_date": "2021-12-01", "price_usd": null, "source_urls": ["https://www.optimizely.com/company/press/optimizely-to-acquire-welcome/"]}, {"target": "NetSpring", "type": "Warehouse-native analytics", "announced_date": "2024-09-30", "price_usd": null, "source_urls": ["https://www.optimizely.com/company/press/optimizely-acquires-netspring/", "https://www.prnewswire.com/news-releases/optimizely-enters-definitive-agreement-to-acquire-warehouse-native-analytics-leader-netspring-302261900.html"]}], "source_urls": ["https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/", "https://www.optimizely.com/company/press/episerver-completes-acquisition-of-optimizely/", "https://apnews.com/article/technology-business-corporate-news-ownership-changes-mergers-and-acquisitions-accd3e10a7d1a1dadced05e4283587ad", "https://techcrunch.com/2021/01/27/episerver-rebrands-as-optimizely/", "https://www.ycombinator.com/companies/optimizely"]}
- source urls
- ["https://apnews.com/article/technology-business-corporate-news-ownership-changes-mergers-and-acquisitions-accd3e10a7d1a1dadced05e4283587ad", "https://techcrunch.com/2020/09/03/episerver-acquires-optimizely/", "https://techcrunch.com/2021/01/27/episerver-rebrands-as-optimizely/", "https://www.optimizely.com/company/press/episerver-completes-acquisition-of-optimizely/", "https://www.ycombinator.com/companies/optimizely"]