- notes
- {"status": "Acquired (acqui-hire); product discontinued", "acquirer": "Twitter, Inc.", "announcement_date": "2011-05-31", "reported_close_date": "2011-06-01", "deal_type": "Acqui-hire / talent acquisition for revenue engineering", "reported_price_usd": [{"value": "Terms not disclosed", "source_urls": ["https://vator.tv/2011-05-31-twitter-buys-adgrok-to-boost-advertising/"]}, {"value": "Less than $10 million", "source_urls": ["https://techcrunch.com/2011/05/30/twitter-close-to-acquiring-adgrok/"]}, {"value": "Slightly below $10 million", "source_urls": ["https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Twitter,_Inc."]}, {"value": 10000000, "note": "Reported in 2013 TechCrunch interview with CEO Antonio Garcia-Martinez; not an official Twitter disclosure.", "source_urls": ["https://techcrunch.com/2013/04/17/bon-voyage/", "https://en.wikipedia.org/wiki/Antonio_Garc%C3%ADa_Mart%C3%ADnez_(author)"]}], "assets_acquired": {"value": "Disputed in contemporaneous reporting", "details": [{"claim": "Twitter spokesman said Twitter did not acquire AdGrok assets, but hired its team.", "source_urls": ["https://allthingsd.com/20110531/twitter-grabs-adgrok-for-revenue-team/"]}, {"claim": "Multiple outlets described the transaction as Twitter acquiring AdGrok.", "source_urls": ["https://techcrunch.com/2011/05/31/adgrok-twitter/", "https://www.businessinsider.com/twitter-adgrok-2011-5"]}]}, "post_deal_outcomes": {"product_shutdown_date": "2011-06-30", "product_shutdown_details": "Stopped accepting new customers; ceased charging existing customers; all services shut down.", "founders_destination": {"twitter": ["Matthew McEachen", "Argyris Zymnis"], "facebook_not_twitter": ["Antonio Garcia-Martinez"]}, "source_urls": ["https://techcrunch.com/2011/05/31/adgrok-twitter/", "https://allthingsd.com/20110531/twitter-grabs-adgrok-for-revenue-team/", "https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Twitter,_Inc."]}, "current_company_status": {"value": "Defunct; operating product shut down in 2011 after Twitter deal.", "source_urls": ["https://www.ycombinator.com/companies/adgrok", "https://techcrunch.com/2011/05/31/adgrok-twitter/"]}}