- notes
- {"status": "Acquired", "acquirer": "Merkle Inc.", "announcement_date": "2014-11-18", "deal_terms": "Undisclosed", "post_acquisition_brand": "Operated as '500friends, a Merkle Company'; later rebranded as Merkle Loyalty Solutions (formerly 500friends)", "founder_post_acquisition_role": "Justin Yoshimura became vice president of loyalty at Merkle", "subsequent_parent_transaction": {"description": "Dentsu Aegis Network acquired majority stake in Merkle; expected to complete before end of September 2016.", "source_urls": ["https://www.merkle.com/en/merkle-now/press-releases/2016/dentsu-aegis-network-to-acquire-a-majority-stake-in-merkle.html"]}, "current_status": "Brand absorbed into Merkle Loyalty Solutions under Merkle/Dentsu; YC lists status as Acquired", "source_urls": ["https://techcrunch.com/2014/11/18/merkle-acquires-500friends/", "https://www.mrweb.com/drno/news20046.htm", "https://www.cooley.com/news/coverage/2014/500friends-acquired-by-merkle", "https://www.ycombinator.com/companies/500friends", "https://www.merkle.com/en/merkle-now/press-releases/2016/500friends--a-merkle-company-named-a-leader-among-customer-loyal.html"]}
- source urls
- ["https://techcrunch.com/2014/11/18/merkle-acquires-500friends/", "https://www.cooley.com/news/coverage/2014/500friends-acquired-by-merkle", "https://www.merkle.com/en/merkle-now/press-releases/2016/500friends--a-merkle-company-named-a-leader-among-customer-loyal.html", "https://www.mrweb.com/drno/news20046.htm", "https://www.ycombinator.com/companies/500friends"]